TikTok is introducing a new feature that permits them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service disclosed that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a rise in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A large amount of this output is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that many people like content created using AI tools, including computer-generated images to science explainers, and we aim to give people the ability to increase or decrease of that, based on their own likes,” stated a spokesperson.
AI on the Platform
TikTok announced that there are now over a billion videos on its app tagged as AI-generated. Overall, over 100 mn media items are uploaded to the platform daily, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Users will be capable of limit or boost the volume of AI-generated videos they view by opening the topic control feature in the app and selecting “AI-generated content”. Other topics that are already be adjusted under the filter include politics, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate creators to tag convincing AI-made content, and it forbids dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
Additionally, the app will henceforth apply an “AI-made” label to content produced via its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This step is aimed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2m awareness program for professionals and groups to produce learning resources about ethical AI use. This program will support educational bodies focused on educating programming and robotics.
Content Safety Approach
The platform has supported its content review process, following debate over intentions to make redundant hundreds of safety staff in the United Kingdom. It is expected to cut a significant number of roles in its user protection division in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it gets reviewed by people. TikTok announced a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
